CleanRobotics Launches Major Rebrand to Support Strategic Vision and Growth Plans

CleanRobotics Launches Major Rebrand to Support Strategic Vision and Growth Plans

The technology startup unveils new visual identity and the next generation of TrashBot Zero

CleanRobotics has undergone a complete brand refresh. Driven by the launch of the next generation of their flagship product, TrashBot Zero, they are entering a new chapter focused on clean data to empower a zero-waste future. 

“We’re so excited about the latest TrashBot Zero,” said Charles Yhap, CleanRobotics’ CEO. “As we move to the next phase of the company’s growth, we’re updating our look and feel to align with the values that drive us. People come to us for the innovative technologies we’ve built around zero waste and a circular economy; But stay for the data-driven insights we can provide to advance recycling and composting programs.”

CleanRobotics applies innovative AI and robotic solutions to revolutionize recycling and other persistent environmental problems. The TrashBot smart bin has been launched internationally in airports, hospitals, and several high-traffic facilities. 

About the rebrand

The new branding is rooted in the company’s values for innovation, zero waste, recycling, and data-driven user education. CleanRobotics looks to position itself as a strong technology parent brand anticipating future innovations in addition to TrashBot.

About TrashBot Zero

TrashBot is a smart bin that ensures the capture of recyclable materials, improves on-site and user-facing waste diversion 300% more accurately than human beings. 

The new generation of TrashBot Zero features a sleek exterior design with a robust analytics dashboard, giving facilities unprecedented data into their waste and custodial operations. Made in America with recyclable materials, TrashBot Zero is here to change the way facilities solve for zero-waste.

“With the newest generation of TrashBot Zero and CleanRobotics analytics, we’re going to help organizations achieve waste sustainability goals thought unattainable just years ago.” said co-founder and VP of Engineering Tanner Cook.

To learn more about TrashBot Zero, visit 

Media Contact: Frank Fimbres, Marketing Lead

Earth Day 2022 – Why Zero Waste is Not Just Important but Critical

Earth Day 2022 – Why Zero Waste is Not Just Important but Critical

Every year, on April 22, billions of people celebrate Earth Day all over the world. Only about half a century ago, the world was largely unaware of how environmental issues such as pollution and deforestation are affecting the planet. 

The very first Earth Day was celebrated in 1970. The original idea was to educate university and college students about environmental issues and to get them on the national policy agenda, which was largely successful. As climate change becomes an existential threat to life on earth, it comes down to humans to resolve the issue. While the problem may not be old, we can’t delay it any further. Only by recycling, reusing, and reducing can we achieve zero waste and battle the environmental crisis.

In this article, we will discuss the history and importance of Earth Day along with how to get started on your zero waste journey. 

The History and Importance of Earth Day

In 1969, an oil slick caught fire on the Cuyahoga River in Cleveland. The image of “The River Caught Fire” motivated people to change and protect the environment. In 1970, Senator Gaylord Nelson from Wisconsin organized a National demonstration to raise awareness about environmental issues. 

The efforts of Senator Nelson and the others did not go in vain. Within one year of the first Earth day, about 25% of Americans believed that protecting the environment is important and many environmental policies were passed including: 

  • The Clean Air Act
  • The Water Quality Improvement Act
  • The Endangered Species Act
  • The Toxic Substances Control Act
  • The Surface Mining Control And Reclamation Act 

Over the coming years, the day was celebrated as Earth Day making Senator Nelson an icon for the environmental movement.

The Problem: Climate Change and Pollution

Did you know, water covers about 70 percent of the earth, but less than one percent is actually accessible to us? According to WHO, ambient air pollution accounts for nearly 4.2 million deaths per year. There are about 2000 open landfills in the United States, and a whopping 91 percent of the plastic is never recycled. 

If we talk numbers, then there are thousands of reports available that can tell you that climate change is real. We hear about animal species going extinct, but climate change poses new problems to the survival of humans as well as animals. Melting glaciers, rising sea levels, heatwaves, and droughts are just a few of the many problems it causes.

Scientists believe that temperatures around the globe will continue to rise largely due to the emission of greenhouse gases produced by human activity. The solution to these problems is zero waste. Let’s take a look at what zero waste is and how it can help the planet.

The Solution: A Zero Waste Future

To do something about climate and changing the very planet we live on, a zero-waste lifestyle is critical. Zero waste is a set of principles that are focused on waste prevention. We are encouraged to redesign our lifestyles where all products are reused. 

“We are the first generation to feel the effect of climate change and the last generation who can do something about it.”

– Barack Obama

Zero waste is good for the environment, economy, and the community we live in. Recycling, reusing and reducing creates about 10x more jobs than average disposal. Making an aluminum can from recycled material takes 20x less energy than raw materials. We waste more than $31 billion worth of food every year, what if it was rather distributed among shelters, food banks, etc. 

Here are some of the top benefits of zero waste: 

  • Reduce the impact of climate change 
  • Conserves energy and minimizes pollution
  • Supports the local circular economy 
  • Promotes social equality and builds community

How Clean Robotics Can Help You Work Towards a Zero Waste Future

“There’s no magic bullet for the challenge of climate change.  It will take a creative mix of innovative solutions from across disciplines to drive the impact required.  The urgent need for this decentralized, but collective action is historic.” – Charles Yhap,  CEO, CleanRobotics

Zero waste is the future, but how will we get there when people are still struggling with what and what not to recycle. Even 20 to 25 percent of the items submitted for recycling are non-recyclable trash. Recycling rules are often confusing and vary from place to place.

More and more companies are moving towards a zero-waste future including the big players like Microsoft and Google. Designed mainly for high-traffic facilities, TrashBot can help your company reach its zero waste goals. On top of trash sorting, TrashBot also offers features like fullness indication, waste data via an online dashboard, real-time audits, and a monitor for data-driven education. Since it relies on AI, it’s about three times more accurate than humans. 

So, this Earth Day, start your own zero waste journey and make a difference!

The Effects of COVID-19 on the Circular Economy

The Effects of COVID-19 on the Circular Economy

These are troubling times, for businesses, families, individuals, and society. What about for the environment? While some look at the COVID-19 pandemic for all the bad it’s done, we’re choosing to look at it from a more positive planetary perspective.  

For just a moment, we here at Sustainable Jungle invite you to metaphorically step outside your quarantines and self isolations to consider how coronavirus affects the circular economy, or one that would seek to eliminate waste at the source. 


The coronavirus pandemic has massively disrupted the recycling industry. In the U.S. especially, municipal recycling services like curbside pickup are on the chopping block. While some, like Salt Lake City, are continuing curbside pickup as normal, many have been suspended or terminated. Recycling centers themselves have closed down or banned drop-offs over fear of transmission from item to sorters.

While options to recycle plastics decrease, usage increases.  

For sanitation, the medical industry is consuming even more than usual, including polypropylene N-95 face masks, polyethylene Tyvek suits, and good old PET medical face shields. 

Individuals, too, are producing more household waste. The sharing economy (and services like renting clothing and thrifting) has taken a dive due to the virus’ highly contagious nature and ability to survive on surfaces for multiple days. Most simply aren’t taking chances. Far easier and safer to just throw something away.

We’re also ordering more online, buying less food in bulk, stockpiling groceries (especially non-perishables that often include more packaging), and ordering more take-out food (seeing as that’s the only way to “eat out”).  Even if one wanted to replace plastic and styrofoam takeout containers with reusable ones, they wouldn’t be allowed. 

Even zero waste paragon Lauren Singer humbly admitted to “sacrif[ing her] values and [buying] items in plastic [not] recyclable in NYC recycling or maybe even anywhere” for the sake of personal safety.

Just because grocery stores are banning reusable bags and plastic lobbyists are using “public health” as a convenient excuse to overturn the plastic bag ban, that doesn’t mean COVID-19 has us “bagging sustainability” altogether.


Despite increased plastic use in the home, overall plastic use has undoubtedly fallen with the halt of certain industries. Think about all those plastic cups not being used by airlines alone. 

Physical waste, however, is only a small part of the environmental footprint. Truly sustainable living takes into account the unseen impacts of human operations, where we’re also seeing decreases. Business closures may be an economic bane but the office energy and employee transportation emissions saved are an environmental boon. 

Mobility in general has slowed dramatically. Over 25% of Americans have been mandated to “shelter in place”. Australia and Europe face even stricter measures against non-essential travel, issuing hefty fines for anyone caught outside without an acceptable reason. These travel bans, shelter-in-place orders, and boardrooms gone chatrooms have left skies and interstates hauntingly empty. In turn, the price of oil plummets and slows petroleum production.

Satellite imagery reveals dramatic decreases in nitrogen dioxide pollution over China and Italy and city dwellers have witnessed the smog veil lifting. Environmental resource economist Marshall Burke stated, “The two months of pollution reduction has probably saved the lives of 4,000 children under 5 and 73,000 adults over 70 in China. That’s significantly more than the current global death toll from the virus itself.” While the death toll now exceeds those numbers, the vast number of lives saved by air quality improvements shouldn’t be discounted.

If news that carbon emissions have fallen by over half isn’t enough to make you feel a little hopeful, we’re not sure what will.

However, our brief planetary respite isn’t cause to rest on our quarantined laurels. What better time to look at sustainability habits in your own home than when you’re stuck there?

While a truly circular economy eventually needs to replace the whole system, it begins at home.


This is a time to do what you can for the planet in the confines of prioritizing your own health.  Remember: you don’t need to be perfect, you just need to be better.  So what are some ways we can reduce our impact while staying home?

First, reduce the plastic you can. Continue to use your reusables; most grocery stores allow reusable bags so long as YOU do the bagging. 

Ordering online has now become ubiquitous and with it comes more styrofoam packaging waste, making proper recycling even more critical. If you can, at least try and support your local economy (and reduce shipping emissions) by ordering from a nearby store. 

For plastic you do use or that comes with online shopping, just ensure you’re disposing of it properly. That might mean storing it if you have space until municipal services continue. Recycling comes with great intentions that rarely live up to expectations and contamination causes the majority of “recycled items” to end up in landfills anyway.

While innovations like the plastic-sorting TrashBot can vastly ease our problems here, humans still need to help. Like washing away food waste and preventing it from contaminating the batch. Get in the habit of washing your takeout containers and food packagings, like tin cans, glass jars, and plastic containers (as well as learn what number plastics are recyclable in your area).


Will these changes last post-pandemic? Will emissions spike back up once people are allowed to travel and the economy recovers?  

Probably. But the extent will depend on us re-examining our definition of “need” and continuing the conserative, non-consumer habits we’ve developed. The pandemic shows we CAN get by with less, even something as “essential” as toilet paper (seriously, zero waste toilet paper isn’t an oxymoron!). It also depends on us voting with our dollar to demand change at the institutional level.

Big picture, COVID-19 represents an opportunity to make climate-positive choices and move toward a more circular economy. For companies, this means implementing teleworking wherever possible and making energy-saving investments. According to the International Institute for Sustainable Development, “Periods of high unemployment and low interest rates are the right time for new low-carbon investments and infrastructure, including the kind required to support the transition to clean energy.” 

We’ve witnessed monumental-scale impact in a miniscule period of time. This pandemic is nothing if not proof that climate-positive change can happen and it can happen quickly. Despite all the year’s uncertainty, that’s pretty clearly inspiring.

For more stores on sustainability and recycling, please visit our friends over at Sustainable Jungle.

Two new TrashBot Models to Improve Waste Recovery

Two new TrashBot Models to Improve Waste Recovery

In honor of Earth Day, the new models enable facilities to further optimize their sorting and recycling programs.

CleanRobotics Inc. announced today that it will begin offering two additional models of TrashBot, their automated waste sorting solution. TrashBot Zero is the world’s first automated waste sorting solution capable of managing 3-4 separate streams of waste (recyclable, compostable, landfill, etc.), while the TrashBot Slim is a smaller, more economical version of the original TRASHBOT, designed for forward-thinking office spaces and small businesses. These new models will help a wider range of customers maximize their recycling potential.

“The original TrashBot separates waste into two streams – recyclable from landfill. More recently we’ve seen a global shift towards three to four streams of waste, which motivated us to create TrashBot Zero,” said Tanner Cook, CleanRobotics co-founder and VP of Engineering.

“The fundamental issue is that humans get confused about where to put their waste, and this creates massive problems for recyclers,” said Charles Yhap, CleanRobotics co-founder and Chief Executive Officer. “TrashBots Slim and Zero allows our technology to be more accessible and affordable to a broader range of public facilities and work-places around the world, increasing our ability to make a difference in terms of carbon emissions and resource conservation.”

TrashBot Zero: Sorts up to Four Streams of Waste

TrashBot Zero is the world’s first automated waste sorting solution capable of identifying up to four separate categories, or streams, of waste. The robot is calibrated based on local recycling rules to maximize diversion from landfills with a sorting accuracy of over 95%, ensuring compliance with local waste rules and mitigating risks of fines. TrashBot Zero includes the CleanRobotics analytics platform, enabling the unit to perform waste audits, calculate diversion rates, determine potential cost savings, and provide granular data on the items collected – all in real-time. TrashBot Zero’s design makes it ideal for stadiums, cafeterias, and other high traffic facilities where visitors dispose of compostable food waste alongside common trash and recycling, increasing recovery of recyclable materials and decreasing contamination at an unprecedented rate. The included 55-inch display can help educate users with recycling tips configured based upon facility-specific challenges learned through the analytics platform.  

TrashBot Slim: Powerful Features in Half the Footprint

Measuring 50% smaller than the original TrashBot, TrashBot Slim offers similar capabilities at a lower price point. The unit features a stainless-steel body, a 55” display, and the CleanRobotics analytics platform. TrashBot Slim’s size, price, and sorting accuracy of 95% for 2 streams makes it perfect for a variety of locations including office spaces and small businesses.

Smart Bins Save Time

Both TrashBot Zero and TrashBot Slim include capacity monitoring indicators to help custodians
optimize their workflow and spend less time checking bins. With visual notifications and direct communication, staff will always know when the bin needs to be emptied, making the need for manual checks obsolete. 

Pricing & Availability

TRASHBOT Zero and TRASHBOT Slim will be available for order on April 22 with a one-year standard warranty. Pricing is dependent on the number of units ordered. For more information, visit

About CleanRobotics

CleanRobotics is focused on combining hardware, software, and the Internet of Things to bring new life to recycling programs and the circular economy. Founded in 2015, the CleanRobotics team is driven by the core belief that sorting waste before it reaches recycling facilities is the most effective way to retrieve and maintain the value of recyclable commodities. Their flagship product, TrashBot, has been proven to reduce contamination at the point of disposal with a sorting accuracy of 95%. For more information about CleanRobotics, please visit

© 2019 CleanRobotics Inc. All rights reserved. CleanRobotics and the CleanRobotics logo are registered trademarks of CleanRobotics Inc. Other trademarks, registered trademarks, and/or service marks, indicated or otherwise, are the property of their respective owners. All offers subject to change without notice or obligation and may not be available through all sales

(1) Specifications may vary depending on the model. (2) Accuracy statistics are based on real world data collected. Actual accuracy may vary depending on the facility as well as environmental factors, including calibration and types of waste. (3) Real time analytics require placement of the unit in a location with cellular network connectivity.

TrashBot Featured as Innovation of the Day by TrendWatching

TrashBot Featured as Innovation of the Day by TrendWatching

One month ago, US-based robotics company CleanRobotics was named a semifinalist in the IBM Watson AI XPRIZE competition for its flagship product TrashBot. TrashBot is a smart trash can that uses AI to sort and separate trash from recyclables. When items are entered one at a time, a camera and sensors classify each item and sort them into the correct internal bin. The process takes three to five seconds per item. The company says its technology separates recyclable vs. landfill items with 90% accuracy, against 30% accuracy that is typical of conventional methods.

Read the full article here.

CleanRobotics Featured in Maxim

CleanRobotics Featured in Maxim

No one likes dealing with trash. That’s a given, right? Yet whatever passes for tech in waste management hasn’t changed in decades. Looks like an outfit called CleanRobotics is ready to help us out, though, with their new TrashBot.

TrashBot looks like a commercial waste station on the outside–the kind of recycling and trash setup you’d see in some restaurants. Beneath its surface, however, CleanRobotics has created a system utilizing artificial intelligence, cameras and mechanical robotics to sort whatever you throw away into actual garbage and recyclables.

Sure, someone with mechanical ability could probably put this together in their garage, but they couldn’t claim, as CleanRobotics does, a 90% sorting accuracy rate–supposedly much more accurate than a human sorter.

It is, then, eminently useful, especially perhaps for small business owners who deal with a wide variety of waste matter but sometimes limited time to work out what to dispose of and what to recycle.

Read the full article here.