Recycling Technology Trends to Watch For In 2023

Recycling Technology Trends to Watch For In 2023

Recycling technologies are innovative processes designed to recover materials from waste and convert them into valuable products. These technologies are crucial in many ways, including:

  • Managing litter
  • Conserving natural resources
  • Reducing environmental pollution
  • Promoting sustainable development

The importance of these technologies is becoming increasingly apparent. Our society is looking for practical solutions to manage waste and promote circularity after facing escalating environmental challenges, such as mounting waste volumes, resource scarcity, and climate change. 

According to Weforum, “between 2019 and 2020, there was a 5.7% overall decrease in plastics recovered for recycling in the U.S. That is the equivalent of 290 million pounds.”

This is why recycling technologies are more than just tools for waste management. They catalyze a shift towards a more sustainable and resilient economy.

This article explores the top recycling technology trends for 2023 that will build a future where sustainability is the norm rather than the exception.

Advanced Recycling Technologies

The recycling industry is witnessing a surge in developing and adopting advanced technologies. Innovations such as smart waste bins, AI-powered sorting robots, and advanced recycling processes are increasingly prevalent. 

These technologies enhance the recycling processes’ efficiency and improve the quality of recycled materials, making them more appealing to manufacturers.

For instance, CleanRobotics, a company that is revolutionizing the recycling industry with its innovative product, TrashBot. TrashBot is a smart recycling bin that uses artificial intelligence and robotics to sort waste at the point of disposal with 95% accuracy. This technology eliminates human error in waste sorting and collects data on everything that passes through the TrashBot.

Rise of Bioplastics

Bioplastics are developed from renewable resources such as:

  • Corn starch
  • Sugarcane

They are gaining traction as a sustainable alternative to traditional plastics, especially when plastic bottles take over 450 years to degrade. 

These new components have enough power to reduce our reliance on fossil fuels while also decreasing greenhouse gas emissions. However, it is crucial to ensure these materials are disposed of correctly, as they require specific conditions to degrade.

A real-life example is the Italian company Novamont, which produces Mater-Bi, a type of bioplastic that is compostable and biodegradable and is used in a wide range of products, from shopping bags to coffee capsules.

Emphasis on Circular Economy

A circular economy is a utopia where businesses and governments can minimize waste and keep resources for as long as possible. This approach benefits the environment and offers economic advantages by creating new jobs and opening new markets.

IKEA, the Swedish furniture giant, is a prime example of a company embracing the circular economy. They have committed to becoming a fully circular business by 2030, which includes refurbishing and reselling used furniture, using only renewable or recycled materials, and offering a take-back service for unwanted items.

Climate Change and Sustainability

The impact of climate change is prompting a greater focus on sustainable practices, including recycling. There’s an increasing demand for materials like:

  • Lithium
  • Nickel
  • Cobalt
  • Copper
  • Steel

They are essential for sustainable solutions such as zero-emission vehicles and renewable energy technologies. This trend drives the recycling industry to adapt and innovate to meet these demands.

The electric vehicle manufacturer Tesla is a key player in this trend. They have announced plans to recycle battery cells at their Gigafactory in Nevada, aiming to recover valuable metals for reuse in new batteries, reducing the need for mining and its environmental impact.

Environmental Justice

Environmental justice is the principle that everyone should enjoy the same protection from environmental and health hazards. It’s influencing recycling trends. 

There’s a growing debate about exporting waste to developing nations, leading to stricter rules on waste exports and a greater focus on domestic recycling.

A significant development in this area is the Basel Convention’s amendment in 2019, which restricts plastic waste importation to developing countries. This has led to changes in global waste flows and increased domestic recycling efforts in many countries.

Plastic Recycling Innovations

Plastic remains one of the most challenging materials to recycle, but 2023 is witnessing several breakthroughs. 

Chemical recycling, which breaks down plastics into their constituent parts for reuse, is gaining attention.

Companies are investing in facilities to recycle plastic waste into new products, signaling a promising future for plastic recycling.

A notable example is the partnership between Unilever and the startup Ioniqa. They use technology to break down PET plastic waste into its base molecules, which are used to create new, high-quality plastic.

Digitization and Data

Digital transformation is revolutionizing the recycling industry. From smart waste management systems to data-driven decision-making, technology is making recycling processes more efficient and effective. However, this trend also brings challenges, particularly regarding data security and privacy.

CleanRobotics, a company, is committed to the zero-waste revolution, providing innovative and cost-effective solutions for a sustainable future. Their hardware provides clean data that empowers decision-making for their clients’ zero-waste vision.

Geopolitical Realignment and Shifting Trade Patterns

As countries seek to reduce dependence on potentially hostile nations and minimize imports, there’s a greater focus on recycling domestic materials. This change is challenging but brings opportunities for the recycling industry.

The U.S.-China trade war has had significant implications for the recycling industry, with China’s ban on importing certain types of waste leading to a surge in domestic recycling efforts in the U.S. and other countries.

Dynamic Business Models

Companies prioritize resilience and self-reliance over efficiency, leading to shifts in business models. For instance, businesses are investing in recycling ecosystems to secure their supply chains, demonstrating the integral role of recycling in future business strategies.

General Motors is a prime example of this trend. They have announced plans to invest in a battery recycling ecosystem to secure the materials supply for their 100% electric vehicle production goal by 2035.

E-Waste Recycling

Recycling electronic waste, or e-waste, is another trend shaping the recycling industry in 2023. As the consumption of electronic devices continues to rise, so does the amount of e-waste generated. Statista mentions that digital scrap volume increased to 53.6 million metric tons in 2019.

Companies like ERI, a fully integrated IT company and electronics asset disposition provider, are leaders in e-waste recycling. This company is also cybersecurity-focused. 

Its advanced e-waste recycling processes ensure that electronic devices are properly recycled, and any data is securely destroyed.

Source: Statista

Blockchain in Recycling

Blockchain technology is also making its way into the recycling industry. This technology can provide a transparent and secure way to track recyclable materials’ lifecycles, ensuring that they are properly recycled and that all parties are held accountable. 

An example is the Plastic Bank, a social enterprise that has developed a blockchain-based platform for collecting and recycling plastic waste. The platform incentivizes waste collection by providing people with a secure and transparent way to exchange collected plastic for goods and services.

Since 2013, the company has collected +11 million kilograms of ocean waste.

Zero Waste Initiatives

Zero waste initiatives are becoming increasingly popular to reduce the amount of waste in landfills. These initiatives aim to redesign how we use systems and resources for product design and disposal to prevent wasteful or polluting practices. Cities, businesses, and institutions across the globe are adopting them.

For instance, San Francisco aims to reduce disposal to landfill or incineration by 61% by 2030. It has implemented a comprehensive recycling and composting program to achieve this goal.

Gitnux states, “A zero waste strategy could save 5-7% of the world’s GDP.”

Sustainable Packaging

Consumers are more and more conscious of our environmental and climatic issues. That’s why their demand for sustainable packaging options increases. 

A study shows that 54% of consumers ages 44 and under consider sustainable packaging when purchasing a product.

Startup Geek

Companies are responding by developing packaging that is easier to recycle, compostable, or reusable.

For example, Loop, a global circular shopping platform, partners with brands to offer products in durable, reusable packaging. After use, they are collected, cleaned, refilled, and reused, creating a zero-waste option for consumers.

Government Regulations

Government regulations are playing an increasingly important role in the recycling industry. These are designed to encourage recycling and reduce the amount of waste in landfills. 

For example, the European Union has implemented strict waste management and recycling regulations intending to promote a circular economy. Their results have led to high recycling rates in member countries and have encouraged innovation in the recycling industry.

According to 2021 statistics, 49.6% of all municipal waste in the EU is recycled, and they are set to target 60% by 2030.

Source: Europarl

Why Are Recycling Technologies Important for The Future?

Recycling technologies are important because they help to reduce waste, conserve natural resources, save energy, mitigate climate change, and stimulate economic growth.

Let’s break down more benefits:

  1. Resource Conservation: Recycling technologies allow us to reuse materials, reducing the need for virgin resources. This is particularly important for non-renewable resources, such as metals and fossil fuels, which are finite and have significant environmental impacts when extracted.
  2. Waste Reduction: They significantly reduce the amount of waste in landfills or incinerators by turning it into valuable materials. This saves space, reduces pollution, and saves money on waste disposal costs.
  3. Energy Efficiency: Recycling often uses less energy than producing new materials from scratch. Recycling aluminum preserves about 95% of the energy required to produce a new element from raw materials.
  4. Climate Change Mitigation: Recycling reduces greenhouse gas emissions by reducing the need for extraction, manufacturing, and disposal.
  5. Economic Development: The recycling industry creates jobs and stimulates economic development. This includes positions in collecting, processing, and manufacturing products from recycled materials.
  6. Innovation and Technological Advancement: New recycling technologies drive innovation and technological advancement. This leads to more efficient and effective recycling processes, new products, and materials.
  7. Sustainability: They are key to achieving sustainability. Recycling allows us to use resources more efficiently and reduce our environmental impact. They are essential to building a more sustainable and resilient society.

Wrapping Up

As we look ahead to the future of recycling, it’s clear that technology plays an essential role in shaping industries. The recycling landscape is evolving rapidly from advanced sorting technologies and chemical recycling to the rise of the circular economy and the use of blockchain in tracking recyclable materials.

These trends reflect a broader shift towards sustainability in our society. As we grapple with the challenges of climate change, resource scarcity, and environmental justice, recycling technologies offer a way to reduce our environmental impact, conserve valuable resources, and build a more sustainable future.

Yet, technology alone is not the solution. Achieving our recycling goals will also require policy support, public education, and collaboration between all stakeholders, including governments, businesses, and consumers. We all have a role to play in making recycling work.

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The article was written by Oran Yehiel, Founder @ Startup Geek

AI-Powered Sustainability: Unlocking New Opportunities for Companies

AI-Powered Sustainability: Unlocking New Opportunities for Companies

In the era of environmental consciousness and heightened corporate responsibility, sustainability has become a critical concern for companies across all industries. AI systems are transforming the world and becoming an important part of our daily lives. AI is a 100 billion dollar industry and is expected to increase twenty-fold by 2030. All major sectors, like healthcare, education, retail, and marketing, are adapting AI solutions to work more efficiently. Regardless of your industry, if you want to be innovative, it’s wise to leverage the power of AI.  

This article explores AI applications that are driving sustainability practices, AI’s impact on the environment, and how companies can use AI to foster a more sustainable future.   

Harnessing the Power: Applications of AI in Driving Sustainability Practices 

Artificial intelligence has transformed our world. There is a wide range of AI applications that are revolutionizing the way companies address environmental challenges. A 2020 study from Nature Communications shows AI can serve as an enabler for 79% of Sustainable Development Goal (SDG) targets. From optimizing resource management to enabling data-driven decision-making, AI significantly drives greener business practices. Here are some typical AI applications. 

Energy Management

Clean energy and efficient energy use are essential to every sustainability initiative, and AI can help companies enhance energy efficiency in many ways. AI-powered systems can analyze real-time data on energy consumption and identify patterns to optimize energy usage. Machine learning (ML) algorithms can automatically adjust energy settings based on usage patterns, weather conditions, and occupancy levels, reducing energy waste and lowering carbon emissions. It can also encourage companies to diversify their energy sources and invest in renewable energy sources like solar and wind.  

Waste Management

Waste Management is an often-overlooked area that has the potential to make or break our environment. AI can optimize nearly every stage of the waste management process, from analyzing data on waste generation to sorting and collection to materials recovery facilities (MRFs). This enables companies to improve waste sorting, minimize landfill contributions, and optimize recycling and composting operations. AI-powered robots and computer vision can also enhance sorting accuracy and efficiency in recycling facilities. Even in workplaces and public facilities, smart bins like TrashBot can help reduce waste contamination by sorting accurately at the disposal point. 

Supply Chain Optimization  

Supply chain operation is complex, and so is making it sustainable. AI can help improve supply chain sustainability by optimizing logistics, transportation, and inventory management. AI algorithms can also analyze large datasets to identify opportunities for reducing carbon emissions, improving logistics, and minimizing packaging waste. Companies can reduce environmental impact and enhance their sustainability by auditing their supply chain operations. 

Carbon Footprint Measurement 

AI can accurately measure and track carbon footprints across the entire lifecycle of almost anything. Using machine learning algorithms to analyze data from various sources, companies can evaluate their energy consumption and calculate emissions. This helps identify emission hotspots, set reduction targets, and make informed decisions to mitigate an organization’s carbon footprint. 

Sustainable Agriculture  

AI has the potential to change the entire agricultural system. By analyzing weather patterns, soil conditions, and crop health, AI-powered systems can help agribusinesses optimize irrigation, fertilizer usage, and pest management, reducing water waste and chemical inputs. It can also support precision farming techniques, improving yield while minimizing environmental impact. For example, a company called Carbon Robotics has created an AI-powered robot that utilizes thermal energy to target and kill weeds, cutting weed control costs for farmers by 80% and eliminating the need for toxic herbicides.  

The Cost of AI-powered Sustainability: The Other Side of The Picture

Just as AI contributes to sustainability, it can also contribute to carbon emissions and climate change. The computational power required to run AI models incurs substantial environmental and financial costs. On top of the costs of hardware resources, powering that hardware also leaves a massive carbon footprint.

Studies have found that Google’s AlphaGo Zero – the AI that plays the game of Go against itself to self-learn – generated nearly 6 tons of carbon dioxide over 40 days of research training. That’s equivalent to almost 1000 hours of air travel. According to a paper by researchers at the University of Massachusetts, Amherst, the process of training AI models can emit more than 626,000 lbs of carbon dioxide. This is equivalent to nearly five times the lifetime emissions of an average American car (including manufacturing).

Researchers are currently working on ways to make AI more sustainable. For example, we can reduce the need for massive data by selecting only the most relevant training data or adapting existing models to new tasks. Other approaches like edge computing and neuromorphic computing can also help overcome the energy-intensive nature of current AI models and develop more sustainable AI. 

Fostering a Sustainable Mindset: Empowering Companies to Embrace Sustainability 

If managed well, AI is powerful and can contribute to a company’s sustainability mission. While complex and involving a multitude of disciplines, it is possible to reduce the environmental impact of AI as organizations commit to more sustainable practices.  

To ensure sustainability, companies must go beyond implementing AI-driven solutions and technologies. They must develop a sustainable ethos that permeates every aspect of their operations. This way companies can empower themselves to make conscious choices that prioritize environmental stewardship and long-term sustainable operations. By embracing AI with a sustainable mindset, organizations can reimagine their impact and offer value beyond what they thought previously possible. 

Recycling Strategies: Downcycling and Upcycling Explained

Recycling Strategies: Downcycling and Upcycling Explained

Most of us consider recycling a viable solution to our growing waste issue. However, not all recycling is equal, especially when it comes to certain materials, such as plastic. Every time we recycle, the materials decline in strength and value until they eventually become landfill waste.   

Recycling paper, glass and metal is a complete or closed-loop cycle, while plastic is generally not. According to the EPA, only about 8.7% of the plastic waste generated in the U.S. was recycled in 2018, most of which was downcycled.

Recycling, downcycling, and upcycling are all practices that aim to divert waste from landfills. This article will discuss each approach and determine which is most sustainable.

 

What is Downcycling Versus Upcycling?

Downcycling, also known as cascading or open-loop recycling, refers to the practice of recycling waste, which results in a material of lesser quality than the original product. Unlike more sustainable recycling processes, downcycled products decrease in value and cannot be used for the same purpose. Examples of downcycling are turning plastic bottles into fleece or carpet fiber or downcycling paper into paper towels, tissue paper, or egg cartons.  

Upcycling, also known as creative reuse, refers to reusing or recycling an object in a way that appreciates its original value. Using a plastic bottle as a planter, an old tire as furniture, or repurposing jars for candles are all examples of upcycling.  

Unlike traditional recycling, which breaks everything down to its baser components, upcycling involves using waste materials as they are. Upcycling is a more creative venture and reimagines how materials can be used.  

Which Approach is Better for The Environment?

Within the realm of waste management and recycling, downcycling and upcycling are two distinct approaches that differ from recycling, but like recycling, they aim to divert waste from landfills and reduce emissions. We should also consider recycling from two perspectives: open-loop and closed-loop. Each approach has advantages and disadvantages, and this section explores the environmental impacts of each.  

Upcycling offers many advantages over recycling and downcycling. Upcycling creates products of higher value than the originals, resulting in a whole new market for high-quality upcycled products. It also minimizes the demand for virgin materials, which can reduce greenhouse gas emissions. Upcycling supports local economies and creates new jobs by promoting small-scale manufacturing and artisanal production. Finally, upcycling helps people think creatively about waste materials. Where they used to see trash is now an opportunity for something better.   

The main advantage of downcycling is that it reuses materials. However, we must recognize the many drawbacks of downcycling. In most cases, it decreases the value of the material, making it less economically viable than traditional recycling approaches. This is especially true with plastics. It’s important to note that downcycling still requires a lot of energy, and the outcome may not be worth the resource expenditure. Additionally, the issue of “circularity” remains. Downcycling cannot be considered a circular process since it leads to a gradual loss of materials. Even when done effectively, downcycling is only temporary, and the material will eventually become waste.  

Despite all these limitations, downcycling still plays a role in reducing waste and promoting sustainability. By keeping waste materials out of landfills or incinerators, downcycling can help reduce the negative impacts of waste disposal on the environment and public health. However, we cannot consider downcycling as a replacement for more sustainable strategies like closed-loop recycling or upcycling. Instead, it should be viewed as a small piece of a larger puzzle in promoting sustainable waste management practices. 

True closed-loop recycling, which results in materials of similar value as the original, is also a highly effective waste management approach. Like upcycling, this strategy conserves virgin resources, and when it comes to a product’s end of life, many materials, including glass and aluminum, can be effectively recycled and reused using this methodology.

Shifting the Paradigm: Embracing Upcycling for a Sustainable Future

We must explore waste management and resource conservation strategies in our search for a healthier future planet. Recycling, downcycling, and upcycling all reduce waste and contribute to sustainability. However, downcycling should only be used to complement more sustainable recycling strategies. Upcycling, overall, is better than downcycling and recycling at reducing waste and contributing to a circular economy.   

The reality is that most of the products we use end up in a landfill, and there’s no guarantee that everything that goes to a recycling facility will be recycled or transformed. Upcycling helps reduce waste, conserve resources, foster creativity, stimulate local economies, and promote a more sustainable lifestyle. More knowledge about and investment in closed-loop recycling and upcycling can create a world where waste is minimized, resources are conserved, and sustainable practices are celebrated.  

Pittsburgh Airport Launches TrashBot Smart Bin for Enhanced Passenger Recycling

Pittsburgh Airport Launches TrashBot Smart Bin for Enhanced Passenger Recycling

PITTSBURGH, PA.—Pittsburgh International Airport (PIT) and CleanRobotics today announced a partnership to implement AI recycling bin TrashBot at the airport to assist with smart waste management initiatives. As part of PIT’s commitment to exploring innovative aviation technologies, TrashBot will join the facility to sort passenger waste and recyclables with 96% accuracy.

TrashBot is a smart bin that sorts waste at the point of disposal while gathering data and delivering education to users. Through AI and robotics, TrashBot’s technology identifies and sorts the item into its corresponding bin, reducing contamination and recovering more recyclables. TrashBot is ideal for high-traffic areas where contamination inhibits successful recycling and composting. For airports, TrashBot can significantly influence waste diversion rates and educate a traveling population, driving long-term sustainable impact. 

“TrashBot’s implementation at PIT Airport, and the work we do together, embodies how AI and robotics can transform waste management and sustainability practices within airports. We’re eager to see how TrashBot and associated waste data can support and advance PIT’s commitment to solving operational challenges through innovation,” said CleanRobotics CEO Charles Yhap. 

Photo Courtesy of PIT Airport

The project is facilitated by PIT’s xBridge Innovation Center. Launched in 2020, xBridge is PIT’s proving ground for technologies and startups that solves for needs in today’s airports and tests and incubates strategic technologies that could be deployed in the future. The proof-of-concept and pilot site showcases new technologies in a real-world operating environment. The xBridge is designed to capitalize on and grow the region’s powerful tech economy right at the airport for the aviation industry and beyond. xBridge has partnered with firms ranging from global Fortune 500 companies to local start-ups for projects that have tackled air purification, deployed robotic floor scrubbers, and applied artificial intelligence to security wait times. 

“The TrashBot is an innovative product that fits right into our vision of a more sustainable future,” said Cole Wolfson, xBridge Director. “Bringing AI and robotics into a sector like waste management, which affects the entire aviation industry, and giving us the ability to dramatically upgrade our recycling efforts is a game-changer. We’re really proud of this partnership with CleanRobotics.” 

A mission-driven company, CleanRobotics aims to disrupt facility waste management by applying AI- and data-driven solutions to recycling programs. The CleanRobotics team is driven by the core belief that sorting waste accurately at the source is the best way to ensure recyclables and other recoverable materials are diverted from landfills. CleanRobotics’ mission ensures the effectiveness of recycling at high-traffic facilities while expanding education and securing the ROI of these programs. 

Read the full story.

Media Contacts: 

Rachel Whitener, PR & Communications Associate 
rachel.whitener@cleanrobotics.com 

Matt Neistein, Manager, Public Affairs 
mneistein@flypittsburgh.com 

How Economic Recessions Challenge Sustainability Initiatives

How Economic Recessions Challenge Sustainability Initiatives

Inflation, unemployment, bank collapses, economic fluctuations, and the threat of a recession are creating a world of uncertainty. Companies have responded to this uncertainty with layoffs and cost-cutting measures. But how does the state of the economy impact a company’s sustainability efforts?  
  

Sustainability is challenging and seems even more so during economic recessions. However, history shows that putting sustainability commitments on the back burner is wrong and bad for business. This article will explore the connection between recessions and sustainability and strategies to maintain sustainable initiatives during an economic downturn. 

The Current Picture

We are going through one of the most economically intense and uncertain times in the last few decades. We face three extremely challenging situations: the COVID-19 pandemic, the Russia-Ukraine war, and inflation. This has led to a turbulent stock market, higher interest rates, fewer startups, and a looming crypto winter.  

The Historical Impact of Recessions on Sustainability Initiatives 

The current economic picture might seem demotivating, but there is a bright side. Tough times often lead to a new generation of companies that thrive. Throughout history, the impact of economic recessions on sustainability initiatives has been mixed. While some companies deprioritize sustainability during an economic downturn, there have also been companies that have become more sustainable.   

Sustainability does not mean that a company must deprioritize everything else. Instead, sustainability can help companies survive and recover from recessions. A paper on the impact of corporate sustainability explored this concept. Half of the 180 companies studied identified sustainability as core to their corporate strategy from about 1993. The other half adopted no sustainable practices. The results showed that $1 in an equally weighted portfolio of the first 90 companies in 1992 would have grown to $22.60 by the end of 2010, while the investment rose to only $15.40 for the other 90 companies.  

During the 2008 financial crisis, some companies adopted sustainable practices that helped them reduce costs and improve operational efficiency. For example, many companies implemented energy-efficient solutions that reduced their carbon footprint and saved money on utility bills. 

The COVID-19 pandemic also helped companies realize the importance of sustainability. It revealed the frailty of our global economy and society and reminded us that our identities are deeply entangled with that of our ecosystem. People learned that adopting sustainable practices like natural and non-toxic products will reduce exposure to harmful chemicals and pollutants, leading to better health outcomes. Supply chain disruptions and economic uncertainty also encourage people to rethink spending habits and prioritize more sustainable and environment-friendly purchases.  

The extent to which economic recessions affect a company’s sustainability pursuits depends on various factors, including the duration and severity of the downturn, the prevailing condition of the industry and market, and the leadership and priorities of individual companies.   

Strategies to Maintain Sustainability Initiatives During Economic Recessions

In a survey conducted by the World Economic Forum, nearly one-third (34%) of the respondents believed that the environment should be prioritized even at the cost of the economy. However, it can be difficult for companies to prioritize sustainability in a recession. Here are a few strategies to help companies maintain sustainability initiatives during economic recessions. 

Focus on the Bigger Picture

During an economic recession, cost reduction is generally the highest priority. This is why your sustainability initiatives must align with your cost reduction goals. Sustainability initiatives often require some upfront investment but are cost-efficient in the long run. A few great ways to promote sustainability and reduce costs are by implementing resource-efficient processes and optimizing energy usage.   

“Numerous studies show that companies with strong CSR goals and focus outperform their counterparts during economic downturns, including the 2008 recession. And they recover more quickly.” — Trisa Thompson, CRO at Dell Technologies  

Engage Your Stakeholders and Board  

Engaging stakeholders and the board is essential to make the most of your sustainability efforts. Stakeholders like customers, employees, and suppliers can help maintain sustainability during economic turbulence.   

“Board oversight and putting board-related governance structures in place are not only more common, they are required under SASB and other initiatives.” — Ellen Weinreb, co-founder of Sustainability Veterans  

Communicate the Benefits of Sustainability   

It’s crucial to communicate the benefits of sustainability to stakeholders. It will make collaboration easier, and you can share ideas and find opportunities as a team.  

Explore New Opportunities  

“Recessions may put options on the table that would not be considered in normal times. Seize opportunities for more substantive redesign.” — Bart Alexander

An economic recession is a challenging time for individuals and organizations and an excellent time to explore new opportunities. There are many ways companies can use a recession to explore sustainability initiatives.   

  1. Focusing on energy efficiency can help organizations reduce their carbon footprint and save costs simultaneously. For example, installing energy-efficient lighting, appliances, and new HVAC systems, and implementing policies to reduce energy consumption.   
  1. Invest in renewable energy projects like solar panels and wind turbines to reduce your reliance on fossil fuels and save money. The upfront costs associated with renewable energy systems may be higher than traditional energy sources, but the long-term savings and benefits can be significant.   
  1. Implement a circular economy ethos by designing products and systems that minimize waste and maximize resource use. This could involve the use of recycled materials, implementing closed-loop systems, smart waste management, or designing products that can be repaired and reused. Circular economy practices can help businesses reduce costs and create a more sustainable business model.  
  1. Support local and sustainable supply chains by sourcing materials regionally, supporting fair trade practices, and considering the entire lifecycle of your materials. Supply chains often get disrupted during a recession, and by supporting local suppliers, businesses can build supply chains that are resilient and better equipped to weather economic downturns.   

Conclusion  

Economic recessions present a variety of challenges to sustainability. Organizations will typically prioritize financial stability over sustainable operations. However, it’s essential to recognize that sustainability and economic growth are not mutually exclusive, and pursuing sustainable practices can lead to economic benefits in the long run. Moreover, investing in sustainability initiatives during a recession can create jobs and stimulate economic activity, providing a pathway for recovery.  

Policymakers and businesses must work together to incentivize and develop strategies to support sustainability. Ultimately, a healthy economy depends heavily on a healthy planet.